Aim of this campaign was to identify common misconceptions or "myths" surrounding bookkeeping for businesses and correct them in helpful, informative ways.
Bookkeeping
Short form content; educational
Long form sales page design and copywriting for relaunch of the course. Included wireframing, mockups, and then building the full design. The project went through multiple iterations and feedback rounds as beta testers completed the course and content was revised.
Social Media Education
Sales page copy, sales page design