Freelance marketing services for small business owners in the creative space, providing services in social media strategy + management, content marketing strategy + management, and ad-hoc marketing tasks.
While in college, I founded and continue to run a small photography business serving clients in Charleston, SC and the East Coast. I specialize in brand photography for creative small business owners (CSBOs). I manage both the creative and business side of Meredith Taylor Photography, requiring organization and the ability to task manage.
Aside from the technical aspects of learning branding photography, I have worked immensely hard over the years to expand my marketing knowledge and skill set to be able to serve my clients well and run my business effectively.
The Marketing and Communications office serves to promote the University's marketing goals to increase student application and enrollment, engage with families, current students, and alumni, and improve the awareness and credibility of UVM as a leading public institution for higher education.
The University of Vermont ACLeads are a group of 5 current AdvoCats who assist the Undergraduate Admissions Office and work closely with the AdvoCat Coordinator in managing the AdvoCat Program. Each ACLead has additional responsibilities in an area of focus in addition to their leadership role in the ambassador program.
As the Communications Coordinator, I assisted with the planning and execution of multiple digital communications iniatives to reach audiences unable to visit campus. These iniatives included student calling, email, and texting campaigns with prospective students, online webinars about the admissions process and student experience, and live Q & A's on Instagram with AdvoCats. I also developed a website for internal Advocat training and communications.
The University of Vermont AdvoCats are a group of 60+ current students who assist the Undergraduate Admissions Office in recruiting high-quality prospective students. It is a competitive role with often a less than 20% acceptance rate. Primary functions of this role included providing weekly campus tours to prospective students and their guests; moderating informational student panels to audiences of 100+ people; communicating with prospective students through emails, social media, and letters.
As a Lead Admissions representative, I also oversaw multiple Saturday morning visit programs each semester by managing the Admissions Visitor Center building (including opening and closing duties), facilitating the check-in process, and moving 200+ attendees throughout admissions on scheduled weekends. In addition, I provided operational support for larger-scale Admissions events, primarily aiding the facilitation of 50+ student tour guides and more than 1,000 visitors.
Insights Marketing creates and implements holistic marketing solutions for small businesses throughout Vermont and New England, primarily serving businesses within the tourism and hospitality sector. I assisted with several marketing tasks for their clients, including social media management, content marketing, email marketing, community engagement, and product photography.